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Marketing

Marketing - Debbie Gilliland

Author

Debbie Gilliland

Cover Price : Rs 895.00

Imprint : Ane Books Pvt. Ltd.
ISBN : 8180522989
YOP : 2009

Binding : Hardback
Total Pages : 416
CD : No

NOTE :- THIS TITLE IS FOR SALE IN INDIAN SUBCONTINENT ONLY.

About the Book :- Complete management of the marketing process of any large organization now requires greater skill and co-ordination. New products and delivery channels coupled with trends in consumer and organizational buying behaviour have placed even greater pressure on those responsible for the marketing mix of any business. Marketing is a complete review of key concepts and current thinking. It provides an overview of marketing management and enables the reader to differentiate between different marketing strategies adopted by different types of organisation. It also provides a practical examination of how to understand customers and markets, and develop a relationship between the product provider and the customer. It draws on examples from different industries, offering a practical insight into how a diverse range of companies are dealing with product, communications, pricing and channel management issues. Contents :- 1. Corporate strategy 2. Strategic marketing 3. Marketing management and planning 4. Service marketing management 5. Consumer buyer behaviour 6. Organization buying behaviour 7. Marketing segmentation, targeting and positioning 8. Marketing information and research 9. Product management 10. Marketing communications 11. Price 12. Channel management 13. Extended marketing mix 14. Relationship marketing Index. About the Author :- Debbie Gilliland is a Lecturer and International Manager at Staffordshire University. She is also an examiner for the Chartered Institute of Marketing and external examiner for the MA in Marketing Management at the Universities of Hull and Derby.

Marketing, Sales & Customer Service - Neil Russell-Jones

Author

Neil Russell-Jones

Cover Price : Rs 795.00

Imprint : Ane Books Pvt. Ltd.
ISBN : 8180522881
YOP : 2009
Edition : 2009

Binding : Hardback
Total Pages : 344
CD : No

NOTE :- THIS TITLE IS FOR SALE IN INDIAN SUBCONTINENT ONLY.

About the Book :- This new edition has been substantially revised to encompass the latest theories and techniques being applied to sell financial products and retain customers. Building on a solid base that outlines the general theoretical and philosophical thinking behind marketing and sales, the reader is provided with a highly practical introduction. Marketing looks at the thinking and understanding necessary to create the environment that encourages customers to buy. Sales explains the interaction with the customer, identifying their needs and executing the theory of the selling process. Customer service explains techniques for turning a former prospect into a long-term customer. Essential reading for those study the Marketing, Sales and Customer Service module from the Diploma in Financial Services Management, this textbook will also prove an excellent introduction for all students and other interested readers. Contents :- 1. Introduction 2. The foundations of marketing 3. Why the financial services sector is different, I. Marketing 4. Basic building blocks 5. Marketing elements 6. Segmentation 7. Competitor analysis 8. Market research 9. Strategy, planning goals and targets, II. Sales 10. The sales process 11. Features not benefits 12. Branding and brand extension 13. Buying decisions 14. Pricing and campaign management 15. Sales management, III. Customer service 16. Knowing your customer 17. Building relationships 18. Information 19. Presentations 20. Complaints handling 21. Ethical selling 22. Glossary, Further reading, Index. About the Author :- Neil Russell-Jones ACIB MBA has over 25 years experience as a consultant in the financial services industry. He specializes in strategy, marketing and performance improvement. His many books include Marketing for Success and Value Pricing (Kogan Page), Customer Relationship Management (ifs) and titles in the Pocketbook series.

E-retail Photography - Sanjay Sharma and Gurkirat Singh

Author

Sanjay Sharma
Gurkirat Singh

Cover Price : Rs 995.00

Imprint : Ane Books Pvt. Ltd.
ISBN : 9789385462429
YOP : 2016

Binding : Hardback
Size : 6.25" X 9.50"
Total Pages : 216
CD : No

About the Book :- Photography acts as an enabler for the success of online or electronic retail (e-retail). As customers cant touch or inspect a product while making an online purchase therefore the best way to describe a product is by displaying its images on an online catalog. Consequently, the visual representation is entirely driven via product photography and associated tools. In the same context, this book helps in identifying the photography formats and operational nuances that are relevant for e-retailing. This book will provide insights to all professionals in the creative field, in understanding how e-retail sector has redefined and expanded the contour of photography profession. Readers of this book need not possess thorough understanding of photography and retail sector; and can leverage this content to understand associated topics like e-retail videography, 360 degree shots, e-retail studio setups, automated photography devices and career avenues fora photographer in the e-retail sector. Contents :- 1. Introduction 2. What is Electronic Retailing (also called E-retailing or E-tailing) 3. Significance of Product Imaging in E-retail 4. Photography Formats 5. Image Quality Standard for E-retail 6. Photography Lighting and Image Post Production 7. Automated Photography Solutions 8. Compact Photography/Imaging Solutions 9. Photography as a Profession 10. Setting up a Photography Studio 11. Team Composition, Hierarchy and Growth Path in an E-retail Studio, Appendices, References. About the Authors :- Dr. Sanjay Sharma is a faculty member at National Institute of Industrial Engineering (NITIE), Mumbai. He is Industrial Engineering/ supply chain management educator and researcher with a total experience exceeding twenty five years. He is a recipient of India Quality Award-2002. Quality Culture Award is also conferred by the World Institution Building Programme. He has published papers in various journals such as European Journal of Operational Research, Computers & Operations Research, International Journal of Advanced Manufacturing Technology, International Journal of Production Economics, and Journal of the Operational Research Society among others; also reviewed papers for several international journals. Gurkirat Singh is a service industry professional with over 7 years of experience. By education he is a gold medalist P.G. from NITIE Mumbai and a silver medalist electronics and communication engineer from GNDEC Ludhiana. He has worked with multinational corporations like Infosys and Amazon, and is currently working with Cognizant as a deputy general manager in the digital marketing/advertisement domain. He started his career with Infosys as a software engineer, where as part of Infosyss product development group, he was involved in building multiple products under wealth management and fraud detection disciplines of Banking and Capital Markets domain. Later, after his P.G., he moved on to work with Amazon, where he has managed cataloging operations for amazon.com /.ca /.uk /.fr/.de, myhabit, quidsi, and zappos. Additionally he has supported the launch and rollout of Amazons e-retail photography operation at PAN India level. He has three international articles (in Supply Chain Management domain) and one patent pending (forAmazons collapsible photo enclosure) to his credit. He is a voracious reader, loves to write and is also passionate about subjects related to nature, history and economics among others.

B2B Brand Management, Special Indian Price - Philip Kotler

Author

Philip Kotler
Waldemar Pfoertsch

Cover Price : Rs 1,495.00

Imprint : Springer
ISBN : 9783540253602
YOP : 2006

Binding : Hardback
Total Pages : 384
CD : No

DESCRIPTION As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. In fact, these brands are worth many times more than the book value of the property used to make these brands. Now it is time for more industrial companies to start using branding in a sophisticated way. Some industrial companies have led the way... Caterpillar, DuPont, Siemens, GE. But industrial companies must understand that branding goes far beyond building names for a set of offerings. Branding is about promising that the company's offering will create and deliver a certain level of performance. The promise behind the brand becomes the motivating force for all the activities of the company and its partners. Thus if Motorola promises six sigma quality, then everyone at Motorola is driven to create and deliver this level of performance. Thus branding is the road that a company must travel to define what it wants to be excellent at and how its offerings differ from competitors. Branding is the outward expression of the company's earlier decisions on positioning its products and articulating its value propositions to buyers. When branding works, the sales people enter the offices of customers already well-known and respected who stand ready to give them a hearing. Our book is one of the first to probe deeply into the art and science of branding industrial products. We provide the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. CONTENTS Foreward Preface Acknowledgements Being Known or Being One of Many To Brand or Not to Brand B2B Branding Dimensions Acceleration through Branding Success Stories of B2B Branding Beware of Branding Pitfalls Future Perspective. About the Authors Bibliography Company and Brand Index Subject Index. WRITTEN FOR - Practitioners, especially corporate marketing communications managers, as well as management consultants. ABOUT THE AUTHORS Philip Kotler S.C. Johnson and Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University, Illinois. He received his Master's Degree at the University of Chicago and his PhD Degree at MIT, both in economics. He did post-doctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago. Kotler is the highly acclaimed author of: Marketing Management: Analysis, Planning, Implementation and Control, the most widely used marketing book in graduate business schools worldwide. Other titles include: Principles of Marketing; Marketing Models; Strategic Marketing for Nonprofit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism; The Marketing of Nations; Kotler on Marketing, Building Global Biobrands, Attracting Investors, Ten Deadly Marketing Sins, Marketing Moves, Corporate Social Responsibility, Lateral Marketing, and Marketing Insights from A to Z. He has published over one hundred articles in leading journals, several of which have received best-article awards. Waldemar Pfoertsch Professor for International Business at the University of Pforzheim, and visiting lecturer at the Executive MBA Program of the Liautaud Graduate School of Business, University of Illinois at Chicago. He is an Online Tutor for the MBA Program in International Management, University of Maryland and at the Steinbeis University in Berlin. He received two Master Degrees (economics and business administration) and his Doctorial Degree in social science at the Free University Berlin. He did his post-doctoral work in industrial planning at the Technical University Berlin. Other teaching positions have been at the University of Cooperative Education Villingen-Schwenningen, Visiting Associate Professor at Kellogg Graduate School of Management, Northwestern University and Lecturer for Strategic Management at Lake Forest Graduate School of Management. Some of his German publications include Business-to-Business Marketing, Brand Management and Ingredient Branding. He has also published Living Web and Internet Strategies. In preparation is Blogs: The new business language. He has published several articles in German, Chinese and English language on international management issues.

ADVANCED SALES MANAGEMENT,INDIAN REPRINT 2014 - LINDA M. ORR (EX)

Author

LINDA M. ORR

Cover Price : £ 19.99

Imprint : T & F / Routledge
ISBN : 9780415886529
YOP : 2014

Binding : Paperback
Total Pages : 216
CD : No

Advanced Sales Management Handbook and Cases: Analytical, Applied, and Relevant will fill the need in the market for a solid case work, role play, and activity book. It has been written by sales teaching professionals and sales executives. The life experiences of professionals with varied experiences will provide students with a solid foundation for learning. This will give college professors from around the world a better opportunity to ensure quality of learning. The book is intended to be supplemental to any other sales management text on the market, but could be used alone in an advanced sales management or marketing analytics course in which the students already have the base theoretical knowledge. Contents :- List of Figures, Exhibits, and Tables List of Contributors Preface 1.Introduction to Sales Management 2. Review of Professional Selling 3. Changing Buyer Needs and the Effect on Sales Management 4. Ethical and Legal Issues in Sales Management 5. Sales Force Technology 6. Sales Strategy, Organizational Integration, and Sales Processes 7. Sales Forecasting, Quota Setting, and Budgeting 8. Territory Design and Customer Organization 9. Recruitment, Selection, and Continual Improvement of the Workforce 10. Sales Leadership, Motivation, and Compensation Leadership 11. Comprehensive Cases Index About the Author :- Dr. LINDA M. ORR is an Assistant Professor of Marketing and the Director of the Fisher Institute for Professional Selling at the University of Akron. She is a co-editor of two books, Direct Marketing in Action : Cutting Edge Strategies for Finding and Keeping your Best Customers, Finalist for the Americal Marketing Association’s Berry Book Prize for the Best Book In Marketing in the 21st Century: Volume3 : Company and Customer Relations.

STRATEGIC BRAND MANAGEMENT - RAM KISHEN

Author

RAM KISHEN
NALINI DUTTA

Cover Price : Rs 295.00

Imprint : Ane Books Pvt. Ltd.
ISBN : 9789382127253
YOP : 2015

Binding : Paperback
Total Pages : 320
CD : No

About the Book We live in a world of brands! Be it the FMCG, Consumer Durables, Services, B2B Markets, Social Organizations and Government Sectors, brands are everywhere. Brands form an integral part of the marketing strategies and play a significant role in generating revenues for any corporation. They are intangible in nature and earn reputation and goodwill for any company. The future of branding would be on Experiential Branding, Green branding, Digital Branding and Employer Branding. Products get transformed into brands with a lot of dedication, sweat and blood and long years of meticulous planning by advertising agencies, brand managers, Consultants and the Corporations themselves. This text book explores the various facets and dimensions of Branding in todays context with a judicious mix of western brands alongwith the emerging brands of the east. It offers solutions to the emerging trends in the world of branding and provides an in-depth knowledge of how Brands have to be nurtured, managed so as, to build Relationships with the target consumers. The textbook is primarily aimed at students pursuing graduation and post-graduation in Marketing (MBA/BBA/PGDM/Communication Schools & Colleges etc), professionals and consultants engaged in the fields of branding. Key Features: • Covers Experiential, Rural and Retail Branding and Brand Activation • Provides insights into the dynamic world of branding practices • Includes strategic frameworks that provide a new direction and innovative ideas regarding Branding practices in Todays World • Includes simulated case studies which focus on a blend of western and eastern worlds branding practices • Supports the theoretical framework by practical applications. Contents 1. Introduction to Branding 2. Brand Positioning 3. Consumer Behaviour and IMC Tools 4. Globalization of Brands 5. Brand Construct and Brand Architecture 6. Brand Personality 7. Brand Extensions 8. Umbrella Branding 9. Brand Identity 10. Experiential Branding 11. Brand Activation 12. Brand Valuation 13. Brand Equity 14. Rural Branding 15. Future of Branding (Green and Digital Brands) 16. Retail Branding and Private Label Strategy, Case Studies, Glossary, Index About the Authors Ram Kishen Y. is Professor of Marketing at K.J. Somaiya Institute of Management Studies and Research, Mumbai. He has 6 years of teaching experience and 4 years of corporate experience respectively. He holds a doctoral degree in the area of rural marketing. His areas of specialization and consulting are — Rural marketing, Retail Management, Sales and Distribution, Brand Management and Green marketing. He may be reached at ramkishen123@rediffmail.com Nalini Dutta is working with Brand Management Team at LG Electronics India Pvt. Ltd. She holds a MBA degree from Balaji Institue of International Business (BIIB). Her super specialization was Brand management. She has more than four years of rich corporate experience in the field of marketing and branding. She is presently pursuing her Ph.d. in the area of Brand Management. Her areas of specialisation and consultation are – Sales and Distribution, Channel Management, Brand Management and Retail Management. She may be reached at nalinidutta@gmail.com

Marketing Management: A Relationship Marketing Perspective (EX)

Author

C.S.M.

Cover Price : £ 6.50

Imprint : Palgrave / Macmillan
ISBN : 9780333994436
YOP : 2010

Binding : Paperback
Total Pages : 314
CD : No

Marketing Management: A Relationship Marketing Perspective introduces the reader to the principles of marketing management with the concept of relationship marketing integrated throughout. The contributors explore five key areas: * The Role of Relationship Marketing in Business * The Customer Retention Audit * Creating Customer Value Through the Expanded Marketing Mix * Planning and Organizing Relationship Marketing * Relationship Marketing in Action With insightful graphics, mini case studies and numerous real-world examples, Marketing Management is an ideal text for MBA and postgraduates students as well as professionals seeking a topical introduction to leading edge management and marketing thinking. Final year business undergraduates will also benefit from this well-written, highly accessible text. Contents List of Figures List of Tables Preface: Introduction to Marketing Management: A Relationship Marketing Perspective List of Abbreviations Foreword by Mathew Higgins, First Direct Acknowledgements PART I THE ROLE OF RELATIONSHIP MARKETING IN BUSINESS PART II THE CUSTOMER RELATIONSHIP AUDIT PART III CREATING CUSTOMER VALUE THROUGH THE EXPANDED MARKETING MIX PART IV PLANNING AND ORGANIZING FOR RELATIONSHIP MARKETING PART V MEETING THE CHALLENGE THROUGH RELATIONSHIP MARKETING The Cranfield School of Management is a leading European business school with an international reputation for the outstanding quality of its MBA programme. The author team have extensive experience of working with organizations through consultancy, sponsored research and teaching. The book is based on the framework of relationship marketing developed by Christopher, Payne and Ballantyne who authored one of the first books to outline the framework of relationship marketing in the United Kingdom.


   

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