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Tourism

Fundamentals of Travel and Tourism ,2016 - Arpita Mathur

Author

Arpita Mathur

Cover Price : Rs 250.00

Imprint : Ane Books Pvt. Ltd.
ISBN : 9789381162453
YOP : 2016

Binding : Paperback
Size : 6.25" X 9.50"
Total Pages : 312
CD : No

About the Book The book “Fundamentals of Travel and Tourism” is meant for students studying the concept of tourism at an elementary level. This is the reason; each and every concept of tourism has been explained in great detail and in the simplest manner possible. The idea is to make the students understand the subject of tourism, its interrelationships with other subjects, its operational aspects and many other nuances. The book has been written in simple language so that the students reading this book for the first time do not feel overwhelmed by it. Not only meant for the students of tourism, this book can also be read by people who are interested in this sector and wish to know more about it. I have taken care that no slang or jargons related to this industry are used in this book so as the understanding is not hampered. The inclusion of tourism concepts is done in such a way that it takes you step-by-step towards proper understanding of this concept. Tourism is a complex process and various other subject streams such as economics, management, psychology, sociology, environmental science, etc. plays a role. I have also incorporated several appendices in the book to make it more interesting as well enhances the knowledge of the reader. I sincerely hope that the readers will enjoy reading this book and derive suitable benefits from the same. Contents 1. Conceptual Framework of Tourism and History of Tourism 2. The Construct of Tourism—Objects of Tourism 3. Issues and Problems 4. General Effects of Tourism 5. Tourism Resource Potential of India About the Author Arpita Mathur is an eminent academician, author and tourism reporter. So far she has penned ten books on a variety of subjects related to travel and tourism industry. She has worked as Professor and Head of the Department, Travel and Tourism, in various reputed educational institutions like India International Institute of Management, Poddar International College, Wigan & Leigh College, etc. She has been instrumental in developing travel and tourism departments in these colleges right from its inception. She is also working as Travel writer for Department of Tourism, Government of Rajasthan, Travel biz monitor, BBC travel and many others. She is highly motivated and committed professional contributing to tourism sector in an effective manner.

Tourism Marketing and Travel Agency Business - Arpita Mathur

Author

Arpita Mathur

Cover Price : Rs 195.00

Imprint : Ane Books Pvt. Ltd.
ISBN : 9789381162767
YOP : 2015

Binding : Paperback
Size : 6.25" X 9.50"
Total Pages : 251
CD : No

About the Book Due to increasing potential of tourism sector in India, there is a need for understanding the basic principles and practices of tourism and travel marketing. This book addresses the principles and practices of marketing that can be used in global travel and tourism context. Care has been taken that the concepts discussed in the books are relevant to 21st century. Several case studies have been incorporated in the book to make certain concepts simple to understand. The text is comprehensive and a user friendly style and has been used to make content in line with today's modern travel and tourism industry. Several components of marketing in the field of travel and tourism are being discussed in this book in great detail making the text indispensable for the students as well as professionals working in this field. Salient features • Written in lucid and simple language in concise form • Learning objectives at the beginning help students to have an overview of the chapter • Case studies have been provided in each chapter • Figures and illustrations have been given as per requirement in the text • Review exercises given at the end of each chapter • Glossary given at the end helps students to understand difficult term Contents 1. Tourism Product and Marketing 2. Tourism Promotion 3. Tourism Packaging 4. Travel Agency Business 5. Transportation and Accommodation, Glossary About the Author Arpita Mathur is an eminent academician, author and tourism reporter. So far she has penned ten books on a variety of subjects related to travel and tourism industry. She has worked as Professor and Head of the Department, Travel and Tourism, in various reputed educational institutions like India International Institute of Management, Poddar International College, Wigan & Leigh College, etc. She has been instrumental in developing travel and tourism departments in these colleges right from its inception. She is also working as Travel writer for Department of Tourism, Government of Rajasthan, Travel biz monitor, BBC travel and many others. She is highly motivated and committed professional contributing to tourism sector in an effective manner.

Industrial Tourism Opportunities for City and Enterprise - Alexander H.J. Otgaar

Author

Alexander H.J. Otgaar
Leo van Den Berg
Christian Berger
Rachel Xiang Feng

Cover Price : Rs 2,995.00

Imprint : Ashgate
ISBN : 9788186268445
YOP : 2015

Binding : Hardback
Total Pages : 242
CD : No

Industrial tourism presents opportunities, both in terms of income and as a tool of management, for individual firms who open their doors - and consequently their local regions - to the public. But how can these opportunities be organised in a way that enables both the city and the enterprise to take advantage? This book analyzes the conditions for successful industrial tourism development using case studies of Wolfsburg, Cologne, Pays de la Loire, Turin, Shanghai and Rotterdam, and makes astute recommendations for cities and companies with ambitions in this field. Contents List of Figures List of Tables Acknowledgements Industrial tourism development in cities: towards a framework; Autostadt, Wolfsburg; Industrial tourism in Cologne; Industrial tourism in the Pays de la Loire region; Industrial tourism in Turin; Industrial tourism in Shanghai; Industrial tourism in Rotterdam; Conclusions and recommendations; Index. Alexander H.J. Otgaar, Leo van den Berg, Christian Berger and Rachel Xiang Feng all at Erasmus University, Netherlands


   

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