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Communication

Essentials of CORPORATE COMMUNICATION - Cees B.M. van Riel

Author

Cees B.M. van Riel
Charles J. Fombrun

Cover Price : Rs 495.00

Imprint : T & F / Routledge
ISBN : 0415328268
YOP : 2011

Binding : Paperback
Total Pages : 320
CD : No

REVIEWS:- 'In the past decade Charles Fombrun and Cees van Riel have succeeded in making reputation relevant to professional experts and the corporate boardroom alike. In years to come reputation management will become as indispensable to the corporate world as accounting and business management are right now.' -Jules Prast, Executive Vice President & Global Director of Corporate Communications, Royal Philips Electronics DESCRIPTION:- This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field. CONTENTS:- Introduction: The Communication System 1. What is Corporate Communication? 2. From Communication to Reputation 3. Building Identity and Identification 4. Measuring Corporate Identity 5. Communicating with the Corporate Brand 6. Developing a Reputation Platform 7. Expressing the Company 8. Communicating with Key Stakeholder Groups 9. Assessing the Effectiveness of Corporate Communication 10. Applied Reputation Research 11. Organizing Corporate Communication.

ADAPTIVE PHY-MAC DESIGN FOR BROADBAND WIRELESS SYSTEMS, INDIAN REPRINT (SPECIAL PRICE) - RAMJEE PRASAD (EX)

Author

RAMJEE PRASAD
SUVRA SEKHAR DAS
MUHAMMAD IMADUR RAHMAN

Cover Price : Rs 3,995.00

Imprint : River Publishers
ISBN : 9788793102095
YOP : 2014

Binding : Hardback
Total Pages : 516
CD : No

The next generation mobile communication networks (4G) have the challenging target of providing a peak data rate of 1 Gigabit per second local area and 100 Megabit per second in a wide area. The ability to offer such high data rates in the 100MHz bandwidth requires a very high overall spectral efficiency, and hence the need for multi-antenna techniques (MIMO) with spatial multiplexing, fast dynamic link adaptation and packet scheduling, wideband access techniques, and most likely non-contention based spectrum sharing among multiple operators. Many of these required technology components and techniques are well researched and established. Adaptive PHY-MAC Design for Broadband Wireless Systems explains how one can integrate and optimize their use in providing the target cell data rates with high availability. The authors address the ability to cope with interference and enhanced physical layer processing, and simultaneously, the multifaceted system level design. The focus is also on the selection of technology components and techniques which leads to the highest spectral efficiency and peak data rate availability with reasonable Quality of Service (QoS) support, such as improved outage scenario, reduced delay, guaranteed bit rate In short, this book will answer questions such as, how individual techniques relate to each other, how we can improve the gains by suitable combinations of different technologies and how to choose different technological solutions in different scenarios, and so on. Adaptive PHY-MAC Design for Broadband Wireless Systems can be used for lectures in graduate level courses in universities. PhD level students will also find it useful as this book will outline the fundamental concepts and design methods for PHY and MAC layers of future wireless systems. It can also be used as a reference by engineers and developers in the industry as well as by researchers in academia. For professionals, systems architects and managers who play a key role in the selection of a baseline system concept for future wireless standards, such as IMT-Advanced type architecture, discussions, analysis and guidelines to highlight overall system level perspective are included. Contents Dedication Preface Acknowledgement List of Figures List of Tables List of Abbreviations 1. Introduction 2. Wireless Channel, Multicarrier Systems and Cellular Architecture 3. Adaptive Subcarrier Bandwidth 4. Variable Guard Interval 5. Hybrid Multicarrier Spread Spectrum 6. Coordinated Subcarrier and Band Hopping of OFDMA Systems 7. Hybrid Link Adaptation 8. Link Adaptation under Transceiver Impairments 9. Bit Loading on Pilot Subcarriers 10.Joint Link Adaptation and Resource Allocation in SISO/SIMO Systems 11.MIMO Precoding in Multi-User Scenarios 12.Simulation Results for Linear MIMO Precoding Techniques 13.Impact of MIMO CCI: SINR Analysis and System Performance 14.MIMO Systems at Cell Edge: Robust Receiver Design 15.Conclusions and Future perspectives A: The System-Level Simulator B: LA in OFDM Systems under HPA Bibliography

MULTIHOP MOBILE WIRELESS NETWORKS, INDIAN REPRINT (SPECIAL PRICE) - KANNAN GOVINDAN (EX)

Author

KANNAN GOVINDAN
DEEPTHI CHANDER
BHUSHAN G. JAGYASI
SHABBIR N. MERCHANT

Cover Price : Rs 3,995.00

Imprint : River Publishers
ISBN : 9788793102088
YOP : 2014

Binding : Hardback
Total Pages : 256
CD : No

Multihop Cellular Networks, Multihop Sensor Networks and Multihop Cellular Sensor Networks are fast-emerging, utilitarian multihop mobile networking paradigms that promise increased transmission rates and network capacity. Multihop Mobile Wireless Networks discusses issues pertaining to each of these networks and proposes novel and innovative algorithms on Scheduling, Routing and Data aggregation that are viable solutions for multihop mobile networks. Moreover, the book provides the preliminaries and an excellent review on existing approaches in wireless communications. Multihop Mobile Wireless Networks is suitable for academic and industrial research, and can be used for advanced courses in Senior Undergraduate and Graduate programs. The key findings of the book are:- Multihop Cellular Networks (MCN): These networks, as compared to the existing single-hop cellular networks, provide higher throughput and capacity at lower transmission power requirements by effective spectral re-use. A novel route discovery and resilience protocol, as well as a probability of error based link Scheduling algorithm have been proposed in this book. Multihop Sensor Networks (MSN): Wireless Sensor Networks are inherently multihop in nature, due to the limited transmission range of resource-constrained sensor nodes. This book presents a novel multibit distributed data aggregation scheme, which minimizes in-network communication, for an event detection application. Multihop Cellular Sensor Networks (MCSN): Cell phones empowered with sensing capabilities have resulted in the emergence of Cellular Sensor Networks which can impact urban sensing applications in a profound sense. This book advocates multihopping in Cellular Sensor Networks and demonstrates its utility in a moving event localization application. Novel data aggregation and routing protocols which take into consideration the underlying mobility model and time-varying connectivity in MCSN have been proposed. Contents Preface I Introduction Introdution Mobile Multihop Networks: Preliminaries II Multihop Cellular Networks Cellular Networks: Past, Present and Future Route Discovery and Route Resilience for MCN PoE based Spatial Link Scheduling for SCDMA MCN III Multihop Sensor Networks Distributed Detection in Wireless Sensor Networks: Preliminaries Multibit Aggregation in Multihop Wireless Sensor Networks IV Multihop Cellular Sensor Networks Cellular Sensor Networks Moving Event Localization using MCSN Conclusions Conclusions Bibliography Index

Group Communication : Theory & Methods - Sandeep Deshmukh

Author

Sandeep Deshmukh

Cover Price : Rs 395.00

Imprint : Ane Books Pvt. Ltd.
ISBN : 938015626X
YOP : 2009

Binding : Paperback
Total Pages : 232
CD : No

ABOUT THE BOOK:- The book deals with the vast process of group dynamics from both cultural and behavioral points of view. It draws extensively on the anthropological theory while explaining the units and structure of group communication besides introducing the reader to the established models of communication. Relevance of the established models is demonstrated with the help of real life examples, case studies and exercises. There are seven chapters in the book touching on themes of communication and social change; culture and communication; structure of group communication; network approach to communication; group communication and learning; and group communication and management. Value addition to the discussion on management is done through infusion of ideas based on Indian wisdom. The book would be appropriate for a beginner who is interested in understanding the scope of group communication and application of innovative communication methods. CONTENTS:- • Concept, Models and Social Change • Group Communication and Social Organization • Components of Group Communication • Communication and Culture • A Network Approach to Group Communication • Group Communication and Learning • The Fundamentals of Group Communication: as applied to management needs. ABOUT THE AUTHOR:- Sandeep Deshmukh is Executive Director of Sampradaan Indian Centre for Philanthropy, a donor-support organization in New Delhi, India. He possesses an interdisciplinary academic background with a PhD in Education (Interdisciplinary), MSc in Anthropology, BSc in Biology, and a Diploma in Business Administration. His professional career developed through association with government, non-government and corporate supported institutions over a period of eighteen years. His doctoral research is about application of techniques in mathematical anthropology for designing learning programs.

PRINCIPLES OF COMMUNICATION: A FIRST COURSE IN COMMUNICATION, INDIAN REPRINT (SPECIAL PRICE) - KWANG-CHENG CHEN (EX)

Author

KWANG-CHENG CHEN

Cover Price : Rs 3,995.00

Imprint : River Publishers
ISBN : 9788793102149
YOP : 2014

Binding : Hardback
Total Pages : 336
CD : No

Principles of Communications provides an introduction to the fundamental principles of communications. Basic mathematical background for system and signals, analog communication systems and modern digital communication systems are systematically introduced. Principles of Communications theory is been explained in an easy-to-understand way. Advanced topics in modern digital communications, especially related to wireless communications, have been conceptually explained, including forward error correcting codes, fading channels, OFDM, and CDMA. This book serves as the basis of communication system design, and as a way to quickly understand the principles of communication systems for those who do not major in communications. Its readership includes undergraduate a graduate level students in the field of Communications and research engineers at Communications companies. Contents • Preface, • History and Milestones of Communication Technology • Filtering of Random Processes and Signals • Analog Communications • Pulse Modulations and Digital Coding • Optimal Receiver of Digital Communication Systems • Passband Digital Transmission • Error Correcting Codes • Communications over Wireless in Fading Channels • Orthogonal Frequency Division Multiplexing • Spread Spectrum Communications and Code Division Multiple Access References Index

4G MOBILE AND WIRELESS COMMUNICATIONS TECHNOLOGIES, INDIAN REPRINT (SPECIAL PRICE) - SOFOKLIS KYRIAZAKOS (EX)

Author

SOFOKLIS KYRIAZAKOS
IOANNIS SOLDATOS
GEORGE KARETSOS

Cover Price : Rs 3,995.00

Imprint : River Publishers
ISBN : 9788793102163
YOP : 2014

Binding : Hardback
Total Pages : 376
CD : No

Mobile and wireless communications are moving towards a new era that will be characterized by the seamless collaboration of heterogeneous systems, the need for high speed communications while on the move and for advanced services with quality guarantees. Recent market research studies show that most of the traffic in the future wireless networks will be produced by mobile multimedia services which are expected to proliferate by the year 2010. On the other hand mobile and wireless communications technology is becoming more and more important in developing countries where people demand fast deployment and low cost for broadband wireless internet services. The objective of this volume is to gather research and development on topics shaping the fourth generation (4G) in mobile and wireless communications and reveal the key trends and enabling technologies for 4G. We envisage 4G wireless communication systems as IP based solution providing integrated services (voice, data, multimedia) regardless of time and end-users? location. 4G technologies will manifest the benefits of the wireless and wired technologies convergence, through enabling a wide range of innovative (both indoor and outdoor) applications. 4G applications will feature premium quality, high security and an affordable cost. The vision, though fantastic, is associated with a host of technical and technological challenges. A great deal of the latter are discussed in the articles of this volume, which aims at providing insights on the research issues and solutions that are directly associated with leading edge 4G technologies and services. Taking into account recent developments in the world of wireless communications we have given emphasis to cover all these technologies and aspects that are considered as cornerstones for achieving the goals set for 4G and that will further boost research and development of next-generation mobile communications. Contents Preface Acknowledgement Editorial • Part 1 : Radio Resource Management (RRM) and Quality of Service (Qos) • Dynamic Channel Allocation in IEEE 802.11 • An Overview of Peak-to-Average Power Ratio Reduction Techniques for OFDM Systems • Mobile Ad Hoc Networks: Challenges and Solutions for Providing Quality of Service Assurances • Adaptive Cell Sizing Scheme for Asymmetric Traffic Accommodation in CDMA/FDD Cellular Packet Systems • A Dynamically Self-organized Clustering Protocol for Mobile Ad Hoc Networks • Opportunistic Scheduling in Wireless Networks: A Feedback Load Perspective • Optimizing for Upstream TCP Flows Over IEEE 802.11 Wireless LANs • Cooperative Communication for Energy Efficient Wireless Sensor Networks • Cross-Layer Optimization with Guaranteed QoS for Wireless Multiuser OFDM System • Handover Handling Issues in DVB-H Systems • Part 2 : Channel Modelling, MIMO and OFMD • Adaptive OFDMA Systems • Bounds and Algorithms for Data-Aided Channel Estimation in OFDM • Distributed Space-Time Block Coding for Large Set of Relay Terminals • A Comparison Between Parametric and Nonparametric Channel Estimation for Multipath Fading Channels • Envelope Correlation Analysis of MRC Signals in Correlated Rician Fading • Experimental Investigation of Channel Estimation for IEEE802.11b WLAN System • Hybrid -ARQ Techniques and its Application in 4G Wireless Systems • Multiuser Diversity in MIMO Systems: Theory and Performance • On MIMO Channel Characterization for Future Wireless Communication Systems • Modelling and Analysis of Capacity-Optimal Indoor MIMO Line-Of-Sight Wireless Channels • Design of Compact Antenna Arrays for MIMO Wireless Communications • Space-Time Error Correcting Codes and Iterative Decoding • Performance Evaluation of MIMO Multiuser Opportunistic Schemes under QoS Requirements • Part 3 : Applications Services and Business Models • Metric Multidimensional Scaling for Localization and Tracking • Localization in Ad Hoc Networks for Mobile Ubiquitous Service Provisioning • Human body detection using UWB-IR indoor channel • An Overview of Wireless MAC Protocols for Vehicular Communications • WiMedia UWB - Concept, Design and Implications • Signalling Model of Service Discovery in Heterogeneous Personal Networks • A Business Model for QoS Assessment in Mobile Wireless Networks

Mass Communication Research Methods - Anders Hansen

Author

Anders Hansen
Simon Cottle
Ralph Negrine
Chris Newbold

Cover Price : Rs 595.00

Imprint : Palgrave / Macmillan
ISBN : 1403946949
YOP : 2006

Binding : Paperback
Total Pages : 352
CD : No

About the Book :- Mass Communication Research Methods provides a systematic and comprehensive introduction to the key research methods and approaches used in the study of mass communication and media. Originating from the internationally renowned Leicester Centre for Mass Communication Research, this book offers an indispensable guide for students in a wide range of courses, including communications, media and cultural studies, and other social science disciplines that offer students the opportunity to research mass communication and media issues. The book begins with a clear and cogent discussion of the principles behind good research, including the key question of how to select the right methods for individual research questions, the authors go on to explore in a thorough and systematic fashion a range of different methods and approaches. From the study of media organizations and the practices of media professionals to media content, representations, and audiences, the development and application of each method is described in depth and the steps involved clearly outlined. Examples of research instruments are given where appropriate, and in each case references for further reading are provided. Contents :- List of Figures and Tables Acknowledgements 1. Mass Communication Research Methods : Introduction 2. Mass Communication Research : Asking the Right Questions 3. Participant Observation : Researching News Production 4. Policy and Archival Research 5. Content Analysis 6. Analysing the Moving Image : Narrative 7. Analysing the Moving Image : Genre 8. Analysing Visuals : Still and Moving Images 9. Media Audiences : Survey Research 10. Media Audiences : Focus Group Interviewing 11. Computer-assisted Handling and Analysis of Data Appendix Index. About the Authors :- Anders Hansen is Lecturer in Mass Communications and Course Director for the MA in Mass Communications at the Centre for Mass Communication Research, University of Leicester. He is the author of numerous research studies involving the practical application of the research approaches introduced in this book. Simon Cottle is Reader in Mass Communications and Course Director for the MSc in Media, Culture and Conflict at Bath Spa University College. He is Senior Tutor for the distance-earning MA in Mass Communications at the Centre for Mass Communication Research, University of Leicester. Ralph Negrine is Senior Lecturer at the Centre for Mass Communication Research, University of Leicester. He teaches on numerous communications courses as well as on research methods courses. Chris Newbold is Lecturer in Mass Communication at the Centre for Mass Communication Research, University of Leicester. He has designed and taught research methods courses as well as having extensive research experience.

Media Communication : An Introduction to Theory and Process - James Watson

Author

James Watson

Cover Price : Rs 595.00

Imprint : Palgrave / Macmillan
ISBN : 1403946957
YOP : 2006
Edition : 2006

Binding : Paperback
Total Pages : 368
CD : No

Praise for the First Edition :- 'As a former journalist, Watson gives a sympathetic and intelligent account of the business of media production...a well-balanced response [that calls] for a reconsideration of the relationship between media theory and practice, particularly given 'the pull of vocationalism' within higher education.' - Sally Feldman, Dean of School of Media, London College of Printing, The Times Higher Education Supplement About the Book :- This lively and supportive textbook introduces students to the role, practice and influence of the mass media in contemporary society. Emphasizing the social, cultural, political and economic contexts in which the media operate, it provides a clear conceptual framework for understanding the process of media communication and looks at a range of key issues, from news production, to media control and audience reception. This welcome new edition has been thoroughly updated to include substantial new material on the Internet and a more sustained engagement with debates about globalization. Contents :- Introduction: Studying the Media Setting the Scene: Media in Context The Language of Study The Audience for Media: Perspectives on Use and Response Media in Society: Purpose and Performance The News: Gates, Agendas and Values Narrative: the Media as Storytellers The Practice of Media: Pressures and Constraints The Global Arena: Issues of Dominance and Control Network Communication: Interactivity, Surveillance and Virtual Reality Research as Exploration and Development In Summary: Media in a New Century Concluding Remarks Appendix 1: A Brief ABC of Perceived Effects Appendix 2: Screen Violence as Influence and Commodity: An Ongoing Debate Notes Glossary Index. About the Author :- JAMES WATSON led the design team of the BA in Media and Communication run in partnership between the University of Greenwich and West Kent College and was its first course director. He is now Visiting Lecturer in Media Studies and is co-author with Anne Hill of The Dictionary of Media & Communication Studies, the sixth edition of which was published in 2003.

Group Communication - Peter Hartley

Author

Peter Hartley

Cover Price : Rs 595.00

Imprint : T & F / Routledge
ISBN : 0415111609
YOP : 2005

Binding : Paperback
Total Pages : 226
CD : No

About the Book :- How does group membership influence individual behavior? How do groups change and develop? What are the most effective ways of participating in social and work groups? How can we best understand and interpret group communication? How relevant is small group research to our everyday life? Group Communication introduces both the theories and practical applications of small group dynamics. Peter Hartley shows how an understanding of how groups work and interact can improve the chances of successful team communication and cooperation. Group Communication includes :- * critical reviews of group research * explanation of the difficulties and practicalities of observing groups * analysis of major group processes, including conformity and decision-making * analysis and case studies of the management team, student seminar/project groups and self-help groups * practical recommendation for group communication * references and suggestions for further reading and research. Contents :- Part I 1. Why Bother : why study small groups? 2. What are we talking about? Definitions and differrnces 3. Ways of observing and analysing what goes on in Groups Part II 4. How do groups change and develop ? 5. How are members influenced by the group? 6. Who wants to be leader ? 7. Who does what? stturcture and communication 8. And the answer is.... group problems solving and decision making 9. When groups collide - enter the intergroup Part III 10. Getting groups to work - teams in org. 11. Groups can help us learn teamwork and students 12. Groups can help - groupwork and some final thoughts Index. About the Author :- Peter Hartley is Senior Academic in Communication Studies at Sheffield Hallam University. He is the author of Interpersonal Communication (Routledge 1993).

A Handbook of Media and Communication Research - Klaus Bruhn Jensen

Author

Klaus Bruhn Jensen

Cover Price : Rs 995.00

Imprint : T & F / Routledge
ISBN : 0415225140
YOP : 2005

Binding : Hardback
Total Pages : 348
CD : No

REVIEWS 'An authoritative, stimulating and rigorous survey of diverse research traditions in media and communications. The emphasis on identifying the potential for convergence across these traditions is both original and welcome.' - Sonia Livingstone, London School of Economics and Political Science DESCRIPTION A Handbook of Media and Communications Research presents qualitative as well as quantitative approaches to the analysis and interpretation of media, covering perspectives from both the social sciences and the humanities. The Handbook offers a comprehensive review of earlier research and a set of guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts. Divided into sections on the history, systematics and pragmatics of research, and written by internationally acknowledged specialists in each area, the Handbook will be a standard reference work for students and researchers. CONTENTS Lists of figures, tables, plates, and boxes. Preface. Notes on contributors. 1. Introduction: The state of convergence in media and communication research Klaus Bruhn Jensen University of Copenhagen, Denmark PART I - HISTORY: SOURCES OF MEDIA AND COMMUNICATION RESEARCH 2. The humanities in media and communication research Klaus Bruhn Jensen 3. Media, culture, and modern times: Social science investigations Graham Murdock Loughborough University, UK PART II - SYSTEMATICS: PROCESSES OF MEDIATED COMMUNICATION 4. The production of media fiction Horace Newcomb University of Texas at Austin, USA and Amanda Lotz Washington University, St Louis, USA 5. The production of news Gaye Tuchman University of Connecticut, USA 6. The study of international news Stig Hjarvard University of Copenhagen, Denmark 7. Discourses of fact Kim Christian Schrøder University of Roskilde, Denmark 8. Mediated fiction Peter Larsen University of Bergen, Norway Media audiences: 9. Media effects: Quantitative traditions Klaus Bruhn Jensen 10. Media reception: Qualitative traditions Klaus Bruhn Jensen 11. Contexts, cultures, and computers: The cultural contexts of mediated communication Klaus Bruhn Jensen 12. History, media, and communication Paddy Scannell University of Westminster, UK PART III - PRACTICE: SCIENTIFIC APPROACHES AND SOCIAL APPLICATIONS 13. The quantitative research process Barrie Gunter Sheffield University, UK 14. The qualitative research process Klaus Bruhn Jensen 15. The complementarity of qualitative and quantitative methodologies in media and communication research Klaus Bruhn Jensen 16. The social origins and uses of media and communication research Klaus Bruhn Jensen References. Name index. Subject index

Inter-cultural Communication : An Advanced Resource Book - Adrian Holliday

Author

Adrian Holliday
Martin Hyde
John Kullman

Cover Price : Rs 495.00

Imprint : T & F / Routledge
ISBN : 0415270618
YOP : 2005

Binding : Paperback
Total Pages : 252
CD : No

DESCRIPTION Routledge Applied Linguistics is a series of comprehensive resource books, providing students and researchers with the support they need for advanced study in the core areas of English language and Applied Linguistics. Each book in the series guides readers through three main sections, enabling them to explore and develop major themes within the discipline. Section A, Introduction, establishes the key terms and concepts, and extends readers' techniques of analysis through practical application. Section B, Extension, brings together influential articles, sets them in context, and discusses their contribution to the field. Section C, Exploration, builds on knowledge gained in the first two sections, setting thoughtful tasks around further illustrative material. This enables readers to engage more actively with the subject matter and encourages them to develop their own research responses. Throughout the book, topics are revisited, extended, interwoven and deconstructed, with the reader's understanding strengthened by tasks and follow-up questions. Intercultural Communication: * introduces the key theories of intercultural communication * explores ways in which people communicate within and across social groups * is built around three themes - identity, otherization and representation - which are followed and developed over the book's three sections * gathers together influential readings from key names in the discipline, including: James Paul Gee, James P. Lantolf, Les Back, Richard Dyer, Jacques Derrida and Alastair Pennycook. Written by experienced teachers and researchers in the field, Intercultural Communication is an essential resource for students and researchers of English language and Applied Linguistics. CONTENTS Section A: Introduction Defining concepts I: Identity Unit 1.1: People like me Unit 1.2: Artefacts of culture Unit 1.3: Identity card II: Otherization Unit 1.4: Communication is about not presuming Unit 1.5: Cultural dealing Unit 1.6: Power and language III: Representation Unit 1.7: Cultural refugee Unit 1.8: Complex images Disciplines for intercultural communication Section B: Extension Unit 2.1 - 'Culture' and 'Community' in Everyday Discourse 'Reflections of Varieties of Culturespeak' Hannerz; Contesting Culture Baumann Unit 2.2, 'Culture'- Definitions and Perspectives Contemporary Philosophy of Social Science: A Multicultural Approach Fay; '"Culture" Revisited in Intercultural Communication' Roberts & Sarangi; 'Small Cultures' Holliday I: Identity Unit 2.3 - Identity as a Personal Project 'Barbara' from 'La Palabra del Mundo' Ribeyro; Modernity and Self-Identity: Self and Society in the Late Modern Age Giddens Unit 2.4 - Globalization and Identity Global Culture/Individual Identity: Searching for home in the cultural supermarket Mathews Unit 2.5 Discourse, Identity, and Culture An Introduction to Discourse Analysis: Theory and Method - extract 1 Gee; An Introduction to Discourse Analysis: Theory and Method - extract 2 Gee Unit 2.6 Identity and Language Learning 'Second Language Learning as Participation and the (Re) Construction of Selves' Pavlenko & Lantolf Unit 2.7 Identity, Community and the Internet 'Reading Race Online: Discovering racial identity in usenet discussions' Burkhalter; Martin Jacques Interviews Professor Stuart Hall II: Otherization Unit 2.8 - Otherization: Focus on Japan 'Key Concepts in Cultural Theory' Edgar & Sedgwick; 'Beware of Using Logic in Japan!' Boye/Lafayette De Mente; An Introduction to Japanese Society Sugimoto Unit 2.9 - Images of the Other; 'Listen to the Image Speak' Cooke; Racism and Society Solomos & Back L. Unit 2.10 - Absence and Invisibility in Otherization White Dyer; Culture and Truth: The Remaking of Social Analysis Rosaldo Unit 2.11 - The Other and the Tourist Gaze English and the Discourse of Colonialism Pennycook; 'Through White Eyes: The packaging of people and places in the world of the tourist brochure' Olsen Unit 2.12 - 'Undemonizing' The Other Darkest England Hope; Heart of Darkness ^Conrad; Aliens and Alienists: ethnic minorities and psychiatry Littlewood & Lipsedge III: Representation Unit 2.13 - Representation in the Mass Media: The Case of 'Asylum Seekers' 'Mind your language: the semantics of asylum' Moss; 'New(s) Racism: A discourse analytical approach' van Dijk Unit 2.14 - Representation: Sport and Stereotyping in the Mass Media Key Concepts in Communication and Cultural Studies O'Sullivan, Hartley, Saunders, Montgomery & Fiske; 'Mapping the Mythical: A geopolitics of rational sporting stereotypes' O'Donnell Unit 2.15 - The Representation of Identity: Personality and its Social Construction An Introduction to Social Constructionism - extract 1 Burr; 'The Social Psychology of Personality' Hampson Unit 2.16 - Social Constructionism and Social Representations An Introduction to Social Constructionism -extract 2 Burr; Explaining Culture : A Naturalistic Approach Sperber Unit 2.17 - Cultural Constructs Individualism and Collectivism Triandis

SINGLE AND MULTI CARRIER MIMO TRANSMISSION FOR BROADBAND WIRELESS SYSTEMS, INDIAN REPRINT 2014 (SPEC - RAMJEE PRASAD (EX)

Author

RAMJEE PRASAD
MUHAMMAD IMADUR RAHMAN
SUVRA SEKHAR DAS
NICOLA MARCHETTI

Cover Price : Rs 3,995.00

Imprint : River Publishers
ISBN : 9788793102125
YOP : 2014

Binding : Hardback
Total Pages : 454
CD : No

The main focus of "Single- and Multi-Carrier MIMO Transmission for Broadband Wireless Systems" is to provide the basic understanding of the underlying techniques related to PHY-MAC design of future wireless systems. It includes basic concepts related to single- and multi-carrier transmissions together with MIMO techniques. Discussions related to different recent standards that use single- and multi-carrier transmissions are also explained. "Single- and Multi-Carrier MIMO Transmission for Broadband Wireless Systems" provides a comprehensive and holistic approach to the variety of technical solutions. Future system design would require these different technologies to work together, and not independently. Therefore, it is very important to analyze the effects and gains when they are put together in a unified platform. This is the prime focus of this book. Moreover, the authors include recent research results which are not yet published in another form. The book is intended to be used for lectures in graduate level courses at universities. PhD level students should also find it useful as this book will outline the fundamental concepts and design methods for PHY and MAC layers of future wireless systems. This book can also be used as a reference by engineers and developers in the industry as well as by researchers in academia. For professionals, system architects and managers who play a key role in the selection of a baseline system concept for future wireless standards, such as IMT-Advanced type architecture, the authors will include discussions, analysis and guidelines to highlight overall system level perspective. Contents Preface, • Introduction • Wireless Channel Modeling, • Multi-carrier Fundamentals, • Multi-carrier based access techniques, • Single-carrier transmissions with Cyclic Prefix • Synchronization in Time and frequency, Domain • Channel Estimation and Equalization, • High Power Amplifier and PAP in OFDM • Multi-antenna Gains • Transmit Diversity Vs Beamforming, • Exploiting Cyclic Delay Diversity in OFDM System, • Joint Diversity and Multiplexing Schemes for MIMO-OFDM Systems, • MIMO Design in SC-FDE/Sc-FDMA Systems : Diversity and Multiplexing • Conclusions and perspectives Abbreviations References index

Mobile Communications : Re-negotiation of the Social Sphere - Rich Ling

Author

Rich Ling
Per E. Pedersen

Cover Price : Rs 695.00

Imprint : Springer
ISBN : 8181285697
YOP : 2007

Binding : Paperback
Total Pages : 480
CD : No

DESCRIPTION This book surveys some of the broader issues associated with the adoption & use of mobile communication, & explores developing areas of inquiry. Mobile communications are looked at in the context of other types of mediated interaction, demonstrating the uniqueness of this form of communication & how it is influencing the renegotiation of the social sphere. The book considers how mobile communication has impacted on society and reflects on how it is used (& sometimes resented) in various public & private spaces. It provides an in-depth analysis of specific areas which complement our understanding of the phenomena including: -The psychological dimensions of mobile communication (addiction, proclivity to be disturbed by others' use of the mobile phone), -The linguistics of mobile communication, & -The understanding of mobile communication’s commercialisation. A valuable addition to any researcher’s or professional’s reading material in the area of interaction of technology & society. CONTENTS Introduction.- Mobile Communication in public vs. private space.- Cultural differences in mobile communication.- Psychological perspectives of mobile communication adoption and use.- The linguistic aspects of mobile communication.- Synthesizing text.

MIMO FROM THEORY TO IMPLEMENTATION (INDIAN REPRINT) - ALAIN SIBILLE (EX)

Author

ALAIN SIBILLE
C

Cover Price : Rs 3,495.00

Imprint : Academic Press
ISBN : 9789382291213
YOP : 2011

Binding : Hardback
Total Pages : 384
CD : No

This book provides an invaluable resource for anyone needing to know what MIMO is and how it will be incorporated into emerging wireless systems. Readers from academia, wireless networks operators, terminals and radio equipment manufacturers, service providers, even regulators, needing to bring their knowledge up to date will find a comprehensive and state of the art description of the underlying theory along with practical guidance on how the fundamental principles can be exploited in real technologies and networks. This book developed out of a very successful training school organized in 2009 by the European Cooperation Action COST 2100 “Pervasive Mobile & Ambient Wireless Communications”. Features • An up-to-date overview of MIMO fundamentals, including information theory basics, space-time coding and a solid assessment of the radio channel characteristics that impact the MIMO link quality • Detailed coverage of the major architectural designs of transceivers and receivers in real world MIMO systems implementations, including the compact incorporation of multiple antennas into wireless terminals • Comprehensive highlights on the features of the main existing and upcoming MIMO based standards, namely IEEE 802.16 (WiMAX), IEEE 802.11n (WIFI), LTE and LTE-Advanced • Fundamentals of the latest developments in MIMO techniques, including multi-user and cooperative MIMO • An authoritative vision of the prospects of MIMO in future years, highlighting the trade-offs between the considerable potential benefits and the economical and technical impediments to a quick deployment About the editors Alain Sibille, Chair of WG2 in COST 2100 and Professor at Télécom ParisTech, France after 18 years in ENSTA ParisTech and 13 years with France Telecom R&D. He has published nearly 200 journal and conference papers overall in device physics and wireless communications, especially antennas and channels, MIMO and Ultra Wide Band systems. Claude Oestges, Université catholique de Louvain, Belgium Associate Professor at UCL and Research Associate of the Fonds de la Recherche Scientifique FNRS and has received several awards and is the co-author of one book and more than 100 research papers Alberto Zanella, IEIIT-National Research Council (CNR), Italy Editor for Wireless Systems, IEEE Transactions on Communications and has published more than 60 international publications and conference communications. Contents PART I MIMO FUNDAMENTALS 1. A Short Introduction to MIMO Information Theory 2. MIMO Propagation and Channel Modeling 3. Space Time Codes and MIMO Transmission 4. Interference Functions – A Mathematical Framework for MIMO Interference Networks PART II IMPLEMENTATION 5. Advanced Transmitter and Receiver Design 6. Implementing Scalable List Detectors for MIMO-SDM in LTE 7. IEEE 802.11n Implementation 8. WiMAX Implementation 9. LTE and LTE-Advanced 10. Multiple Antenna Terminals 11. Conclusion: MIMO Roadmaps

Communication Studies - Sky Marsen

Author

Sky Marsen

Cover Price : £ 6.50

Imprint : Palgrave / Macmillan
ISBN : 0230327221
YOP : 2009

Binding : Paperback
Total Pages : 224
CD : No

About the Book :- Communication influences everything we do, from our preferences as consumers to our business transactions through to the entertainment choices we make. As an area of study, communication is exciting, progressive, and rapidly expanding, in both scope and method. Communication Studies is innovative and diverse in bringing together the main sub-topics of the discipline-text analysis, business communication, mass communication, the media industry and film as it guides students through: Contents :- Preface Acknowledgements 1. Introducing Communication 2. Methods and Models of Communication Studies 3. Language and Rhetoric 4. Semiotics and Narrative 5. Professional Communication 6. Audience Analysis and Mass Communication 7. Film 8. The Mass Media Bibliography Index. About the Author :- Sky Marsen specializes in semiotics and communication, with a focus on writing and film. She has lectured in these areas in universities internationally, including Victoria University, New Zealand, California Institute of Technology, and the University of Western Australia. In addition to her academic experience, she advises corporate clients in communication and related issues.

GOWER HANDBOOK OF INTERNAL COMMUNICATION 2ND ED - MARC WRIGHT (EX)

Author

MARC WRIGHT

Cover Price : Rs 3,995.00

Imprint : Gower / Gower Publishing
ISBN : 9788186268377
YOP : 2013

Binding : Hardback
Total Pages : 496
CD : No

New Arrival

A comprehensive guide to managing communication within organizations, the handbook recognises Internal Communications continued growth as a management discipline. It is aimed at leaders who want insight into IC techniques for use in both day-to-day operational and change situations, for example, and also at the communication specialist seeking shared wisdom and new ideas. Early chapters examine changes in the strategic context in which todays IC departments are operating. These include organizations increasing need for innovation and responsiveness in a superfast changing environment; employees increasing assertion of rights and personal requirements at work; managements increasing recognition of the importance of corporate reputation/brand value, particularly how to sustain and extend it; and, finally, the effects on work and management patterns of digital communication. These step-by-step guides introduce the reader to creating IC strategies and to carrying out research and measurement. Content THE FUNDAMENTALS OF INTERNAL COMMUNICATION 1. Measurement 2. Creating an Internal Communication Strategy 3. What Makes a Competent Communicator? 4. Connecting with the Unconnected 5. Recognising and Rewarding Employees 6. Communication at the Coalface CLASSIC MODELS FOR COMMUNICATION 7. Maslows Hierarchy of Needs 8. The Change Curve 9. Management Theories X Y and Z 10.The Johari Window 11.McLellands NeedsBased Model of Motivation 12.Herzbergs TwoFactor Theory 13.Mayos Hawthorne Study SKILLS AND MEDIA 14.Writing Skills 15.How to Commission a Video 16.Better Presentations 17.The Concern Scale 18.How Intranets and Related Technologies are Redefining Internal Communications 19.Appreciative Inquiry 20.How to Run a Focus Group 21.Facilitation Skills for Line Managers LEADERSHIP AND CHANGE COMMUNICATION 22.Leadership and Engagement 23.Communicating Through a Merger or Acquisition 24.Make Change Last 25.New CEO A Case Study in Communicating ADVANCED COMMUNICATION SKILLS 26.Corporate Social Responsibility and the Communication Professional 27.Storytelling and Business 28.Moving Minds 29.Perspective The Hidden Dimension 30.Cultural Barriers 31.Using Pictures to Convey Strategy 32.Communication Champions 33.Better Emails The WHY Technique 34.Creating Meaningful Dialogue at Work 35.Advanced Employee Engagement 36.How to Create an Award Winning Change Campaign SOCIAL MEDIA INSIDE THE ENTERPRISE 37.Social Media An Introduction 38.First Steps in Implementing Social Media 39.Blogs and Blogging 40.Blogging for the Finance Sector 41.Writing for the Web 42.Instant Messaging as a Communication Tool Index About the Author One of the leading practitioners in internal communication, Marc is former Chairman of the International Visual Communication Association and a Board Director of the International Association of Business Communicators. Previously he was Chairman and Creative Director of MCA Live and Crown Business Communication. Marc wrote and directed the BBC series Twenty Steps to Better Management and is publisher of simply-communicate.com.

ENGLISH COMMUNICATION MADE EASY, REVISED & UPDATED - Aradhana Rana

Author

Aradhana Rana

Cover Price : Rs 350.00

Imprint : Ane Books Pvt. Ltd.
ISBN : 9789380156095
YOP : 2015

Binding : Paperback
Total Pages : 398
CD : No

About the Book This book is a practical guide for anybody who can read basic English but cannot speak well. It is a very useful book to upgrade the level of spoken English of people of any age and from any walk of life. Besides being useful for students, it can serve as a guide for English teachers to adopt a new teaching style, to help students improve their oral communication along with written communication. It is highly recommended for college students at the threshold of their careers to improve their job prospects. This is ideal as a course textbook for English speaking institutes, for all basic and advanced level courses. It is also recommended to people aspiring for, or already in the vocation of hospitality, public relations, front office and management. The book has been approved by the NCC Directorate, Military Training Directorate, Army Welfare Education Society. Readers will find the book very systematical, practical, easy to use and interesting. Salient Features • It makes learners conversant with grammar but teaches them to speak without thinking of grammar rules. It encourages learners to think in English. • It helps them to develop fluency by training the tongue. • It is a combination of, a textbook for teaching, reference guide for learning and practice workbook for learners. • It is a very useful book for those who would like to enhance their skills of communication, from day-to-day conversation to appearing for interviews, taking part in discussions and delivering short talks. • It is an interactive comprehensive self-teaching Basic and Advanced level course in Spoken English. About the Author Aradhana Rana is a postgraduate with a degree in education from Delhi University. She has teaching experience of more than 25 years. Currently, she has been training students in Communication Skills. Her book is an outcome of a new practical approach, successfully tried with students from all walks of life who have benefitted immensely by following her method. This book can help students in attaining fluency in speech, with correct grammar application, by training their minds and tongues to adapt to the language effortlessly.

Aerospace Technologies and Applications for Dual Use, Indian Reprint (Special Price) - General Pietro Finocchio (EX)

Author

General Pietro Finocchio
Prof.Ramjee Prasad
Prof.Marina Ruggieri

Cover Price : Rs 3,995.00

Imprint : River Publishers
ISBN : 9788793102170
YOP : 2014

Binding : Hardback
Total Pages : 306
CD : No

Events which occurred over the past years have shown how the threat related to both intentional and natural disasters could bring the civil and the military worlds closer in the conception and deployment of countermeasures as well as in the identification of effective strategies for enhancing the Planet safety and security. In this frame, the concept of dual use ? the set of technologies and applications that can be exploited for both civil and military purposes - becomes a key-topic. In addition, the aerospace is a strategic building block in the deployment of a network centric environment that aims at the global protection of the mankind. Aerospace is also a natural environment for dual use: many of the related enabling technologies have been first developed for the military world and then applied to civil- including commercial - purposes. In September 12-14, 2007 an International Symposium has been held in Roma, Italy, joining the dual use approach with the aerospace technology: the international community has been gathered around the key-topic: aerospace technologies and applications for dual use. The event attracted experts and operators from the military and civil community, belonging to industry, scientific and governmental institutions. The common aim was an effective convergence between the available and perspective technologies for the civil and military worlds as well as the conception of applications that can take the maximum benefit from the dual approach, optimizing the available economic resources. The Symposium included invited-only contributions and an industrial panel. The main results of the Symposium, derived from key-note speeches, invited lectures, panel discussions and conclusions have created the starting material to develop this Edited Book. The book - the first on the topic - can be considered a milestone and a key-tool aimed at driving the industrial, scientific and institutional efforts of the international community to guarantee a pleasant and safe future to the whole Planet. Contents Preface Acknowledgements PART 1 - Trends and Challenges in Aerospace Dual Use: 1 - Introduction : a Strategic Vision on Dual Use 2 - The Security-related Perspective of the European Space Agency 3 - Complex Systems for Dual Applications at the Italian Space Agency 4 - Systems-of-Systems and Processes Key to Dual Use 5 - Strategy to Enhance the Technological Aerospace District (DTA) Impact in the Global Dual Scenario 6 - Technology Applications for Evolving Security Needs 7 - Dual Use in GMES: Analysis of Strategy and Developments 8 - Extending the Internet into Space. PART 2 - Dual Use Technologies: 9 - Assets and Technologies for Space-based Dual Use Systems 10 - Electro-Optic Sensors for Dual Use Space and Airborne Applications 11 - TETRA in Heterogeneous Networks 12 - Trends of Enabling Technologies for Sensors, Systems and System of Systems 13 - Optimization of Flower Constellations for Dual Use 14 - Dual Use Technology and Applications: the GALILEO Case Study 15 - Italian Initiatives for Broadband Communications and Data Relay Satellite Systems 16 - Future Trends of an Integrated Aero-Space System for Autonomous Unmanned Vehicle Missions PART 3 - Dual Use Applications: 17 - Electronic Defence Dual Use Technologies and Applications. 18 - Remote Sensing for Civil and Security Applications 19 - Innovative Satellite Applications for Navigation and Earth Observation 20 - GALILEO: a System with a Dual Use Dimension 21 - Convergence of Navigation and Communication (NavCom)towards 4G 22 - Innovative Satellite Applications for Homeland Security 23 - Meteorology in the Dual Use Perspective 24 - Dual Use Applications of High Resolution Radar Imaging. PART 4 - Industry Outlook on Dual Use: 25 - A contribution from Rheinmetall Italia SpA 26 - An overview of the Galileo Program 27 - Dual-Use Technologies & Applications for Space Systems 28 - Elsag-Datamat Outlook on Dual Use 29 - A contribution from EADS Astrium; 30 - Cell Broadband Technology: an overview 31 - A contribution from OSCAR 32 - A contribution from Lockheed Martin Index

Planning and Optimization of 3G and 4G Wireless Networks, Indian Reprint 2014 (Special Price) - J.I. Agbinya (EX)

Author

J.I. Agbinya

Cover Price : Rs 3,995.00

Imprint : River Publishers
ISBN : 9788793102040
YOP : 2014

Binding : Hardback
Total Pages : 624
CD : No

An overwhelming development has taken place in voice and data communication over the last twenty years as the industry evolved from fixed to mobile and wireless communication. This development is supported with new technologies and evolving networks from the first generation (1G), 2G, 3G and the fourth generation (4G) mobile wireless communications. During this evolution and revolution in telecommunications, the industry also changed from circuit switched networks to packet switched networks in 3G and 3G. Hence the planning of telecommunication networks has equally changed significantly. By providing the necessary background and technical content to understand stay abreast of how to plan the new network types, Planning and Optimization of 3G and 4G Wireless Networks explores the idiosyncrasies of how to plan the various types of wireless networks. Packed with details of the technologies that support each network type, this cutting-edge reference leads the reader step by step on how to plan and optimize various types of wireless networks. It examines current and emerging network planning and enhancement techniques through examples in HSPA, B3G, WiMAX, mesh networks, personal area networks and wireless sensor networks. It clearly provides the different architectures of these networks along with their support design methods. It includes coverage of the latest wireless network types, planning and optimization methods in the form of:- • 3G • HSPA and Beyond 3G • WiMAX (fixed and mobile) and LTE • OFDM • Wireless mesh networks • Personal area networks • Propagation models and link budgets • Cognitive radio and spectrum sensing • Planning of wireless sensor networks • Synchronisation of CDMA systems • Interference suppression • Cross-layer optimisation • Topology control • Resource management The illustrative planning and optimization methods provide the reader with a clear foot path into future networks. This book provides educators, industry practitioners, regulators, researchers and subscribers with the ideal foundation for developing the understanding required to design, deploy, train, and use wireless networks of various types. Contents: Acknowledgement Preface 1. Radio Network Capacity and Coverage Planning Methodology and Dimensioning Procedures of HSPA Based B3G Networks 2. Part I Overview of WiMAX Cellular Technology 3. Part II Planning and Dimensioning of WiMAX and LTE Networks 4. Part III WiMAX and LTE Link Budget 5. Planning of Personal Area Networks (I) 6. Planning of Personal Area Networks (II) 7. Planning of Wireless Mesh Networks 8. Spectrum Sensing and Sharing for Cognitive Radio 9. Cooperative Networks: Optimization Through Game Theory and Mobility Prediction 10. On the Sensor Placement Problem in Directional Wireless Sensor Networks 11. Layered Architecture for Mobility Models – Lemma 12. Optimisation of CDMA-Based Radio Networks 13. Narrowband Interference Suppression in Wireless OFDM Systems 14. Synchronization 15. Topology Control for Effective Power Efficiency in Wireless Mesh Networks 16. Cross- Layer Performance Modeling and Control of Wireless Channels 17. Open Access to Resource Management in Multimedia Netowkrs Index


   

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