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Customization

Moving into Mass Customization : Information Systems and Management Principles - Claus Rautenstrauch

Author

Claus Rautenstrauch
Ralph Seelmann Eggebert
Klaus Turowski

Cover Price : Rs 595.00

Imprint : Springer
ISBN : 8181281586
YOP : 2004

Binding : Hardback
Total Pages : 254
CD : No

DESCRIPTION Mass Customization leads the strategy of today`s well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants to learn, teach or put into practice the concepts of Mass Customization. TABLE OF CONTENTS Part I: THE STRATEGY OF MASS CUSTOMIZATION On the Economics of Mass Customization A Procedure for Building Product Models Mass Customization Facing Logistics Challenges From Mass Production to Mass Customization: The Impact on Integrated Supply Chains Key Value Attributes in Mass Customization Part II: PREPARATION AND IMPLEMENTATION Web Tools for Supporting Mass Customization Manufacturing Planning and Control Content Management in Virtual Enterprises Pursuing Mass Customization Customer Interaction and Digitizability - A Structural Approach to Mass Customization Intermediaries for the Provision of Mass Customized Digital Goods in Electronic Commerce Knowledge Fusion in the Business Information Environment for e-Manufacturing Pursuing Mass Customization Experiences of Applying Systematic Modularisation Methods in Light Assembly Industry Part III: A VALUE CHAIN Mass Customization and Beyond - Evolution of Customer Centricity in Financial Services Modularity in Three Dimensions: A Study of Mass Customization in the Dutch House Building Industry Customization of Capital Goods - Implications for After Sales The Authors .


   

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