DESCRIPTION
Mass Customization leads the strategy of today`s well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants to learn, teach or put into practice the concepts of Mass Customization.
TABLE OF CONTENTS
Part I: THE STRATEGY OF MASS CUSTOMIZATION
On the Economics of Mass Customization
A Procedure for Building Product Models
Mass Customization Facing Logistics Challenges
From Mass Production to Mass Customization: The Impact on Integrated Supply Chains
Key Value Attributes in Mass Customization
Part II: PREPARATION AND IMPLEMENTATION
Web Tools for Supporting Mass Customization
Manufacturing Planning and Control Content Management in Virtual Enterprises Pursuing Mass Customization
Customer Interaction and Digitizability - A Structural Approach to Mass Customization
Intermediaries for the Provision of Mass Customized Digital Goods in Electronic Commerce
Knowledge Fusion in the Business Information Environment for e-Manufacturing Pursuing Mass Customization
Experiences of Applying Systematic Modularisation Methods in Light Assembly Industry
Part III: A VALUE CHAIN
Mass Customization and Beyond - Evolution of Customer Centricity in Financial Services
Modularity in Three Dimensions: A Study of Mass Customization in the Dutch House Building Industry
Customization of Capital Goods - Implications for After Sales
The Authors .
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